Throughout
history, social movements have changed the world. The Protestant
Reformation, the Boston Tea Party,
the American Revolution, the French Revolution, the Indian Independence Movement, the American Civil Rights Movement, and, the
South African Anti-Apartheid Movement
are just a few of the movements that have had tremendous influence on
history. These movements were successful
because they addressed a major problem at the right time, in the right way with
the right focus.
In 1968, just
months prior to his assassination, Dr. Martin Luther King, Jr. led the creation
of what was to be the second phase of the Civil
Rights Movement that he called the “Poor
People’s Campaign.” Dr. King was
assassinated in April of that year so one of his closest associates, Reverend Ralph
Abernathy, led the campaign. This
movement, in spite of (or because of) King’s assassination, brought tens of thousands of
protesters to the Washington Monument Mall in Washington, D.C. to advocate for
jobs for the unemployed and underemployed. Unfortunately, this movement only
lasted a few months.
Historians have
many different theories as to why this movement did not grow. However, I have learned from my Intelligent Influence model that most
successful movements must be “aspirational” to succeed. The short-lived Poor People’s Campaign was focused on “preventing” people from
being poor while the successful Civil
Rights Movement was helping people of color “aspire” to receive equal
rights. This aspirational purpose
inspired millions of people around the world to support the goals of the Movement. It was abundantly clear to me that the best
way to achieve the goals of the Poor
People’s Campaign was to create an “aspirational movement” called the Middle Class Movement.
My favorite
picture is one of my Father, Reverend Gilbert H. Caldwell, Jr., leading a press
conference with the person who would become the leader of the Poor People’s Campaign Reverend
Abernathy and the leader of the Civil
Rights Movement, Dr. King (see the picture on the “About Us” page on www.MiddleClassMovement.com). This picture, which hangs in my office,
reminds me every day that I have a responsibility to carry on the legacy of
leaders like my Dad, Dr. King and Rev. Abernathy.
My Dad’s active
involvement in the Civil Rights Movement
has influenced me to do what I can to help to finish the work that he, King,
Abernathy and thousands of others started.
The aspirational Middle Class
Movement that has been founded 46 years later is intended to use what I
have learned from my management consulting background and Intelligent Influence model to build on the Poor People’s Campaign.
The intent of
this movement is to prove to the world that the economic and educational
well-being of all people in the world (the wealthy, middle class and poor) will
be improved if global financial and educational poverty is minimized. I am convinced that this campaign will
succeed because there is both a moral and economic self-interest imperative to
influence global leaders to create millions of living wage jobs and enhance the
reading levels of 9 and 10 year olds throughout the world.
The Middle Class Movement is positioned to
succeed because it is being initiated:
Ø
At the Right Time - because we
live in a period of widespread global poverty (which is increasing because of
the millions of people who are illiterate or were formally considered part of
the middle class who are now currently struggling to survive).
Ø
In the Right Way - because we are
using easy to understand indices to measure progress and social media to expand
the movement’s influence.
Ø
With the Right
Focus - because many of the world’s problems can be solved by
increasing pressure on politicians and other global leaders to increase the
reading levels of 9 and 10 year olds and support independent businesses that
create living wage jobs. Wide-spread
reading remediation and job creation will improve local economies, educational
quality, health care and the environment while reducing poverty, crime and
terrorism.
Only time will tell if this
movement will become the next great movement.
However, if you believe in our goals we want your support. Please visit our website at www.MiddleClassMovement.com or
email me directly at middleclassmovement@gmail.com.
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